Increasingly the very best companies, are those who’ve dismissed the traditional marketing model to focus on an end-to-end customer experience that is personal, emotive and effective. I believe technology, data, and analytics represent an unprecedented opportunity to improve customer experience, brand loyalty and ultimately the bottom line. Drawing upon my experience as a user experience designer, marketer, and product manager, I inspire companies to craft experiences that surprise and delight their customers and employees.
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I am an author, keynote speaker, and marketing technologist who works to make digital experiences more personal, more emotional and more effective. I offer keynotes and workshops on all things digital. My presentations include “Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets,” “Estate Planning for Digital Assets,” and “Info-Sense and Improving the Customer Experience.” I have appeared on numerous media outlets including CBS Sunday Morning, NPR’s Fresh Air, The New York Times, the Atlantic, Popular Science and PBS Newshour.
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Recent Media Appearances
|06/13/2016||Talk of Iowa
Radio: Iowa Public Radio
Television: WRAL News
|09/06/2015||BBC World Service
Radio: BBC World Service
|08/28/2015||Who owns your digital afterlife?
Newspaper: San Jose Mercury News
|08/03/2015||NPR: Under the Radar
Radio: WGBH, Boston