Evan Carroll

Track your bit.ly URLs in Google Analytics using TweetDeck

If you’re using TweetDeck, bit.ly and Google Analytics there’s no excuse for not tracking your short URLs in Google Analytics. Here’s a tutorial that will show you how to automatically add tracking parameters to the short URLs you create within TweetDeck.

Here’s an example endpoint URL:

http://api.bit.ly/v3/shorten?login=bitlyapidemo&apiKey=R_0da49e0a9118ff35f52f629d2d71bf07
&longUrl=%@%3Futm_source%3Dtweetdeck%26utm_medium%3Dsocial%26utm_campaign%3Dtweetdeck&format=txt

And here are all of the URLs we visit during the video:

• TweetDeck Support: Add a Custom URL
  Shortener
• bit.ly API Documentation
• Google Analytics URL Builder
• W3Schools URL Encoder

Republished here from my original blog article at Capstrat.

Information R/evolution

I re-watched Michael Wesch’s Information R/evolution on YouTube last night. It’s a great, quick introduction to how digital technology has changed the way we experience information.

If you have about an hour, you should also watch his presentation given at the Library of Congress.